SmartBiz • PPP Acquisition

Working with another agency, I built creative and copy for a series of Facebook and Instagram ads, across multiple placements during the Paycheck Protection Program (PPP), offering financial assistance to struggling small businesses.

These ads were delivered via desktop news feed, mobile news feed, both Facebook and Instagram stories, as well as Meta partner sites, testing a combination of video and static creative.

The campaign reached over 1 million prospects, with over 105,000 started applications with a $0.22 CPA.