bant.io • Black Friday

This marketing automation service provider wanted to provide an incentive to prospective clients to test out their email outreach module by giving additional “credits” to new users.

We initially tested the campaign with just the promotion in the copy but found that including a fact about their industry added credibility to the ad and helped justify the costly pricepoint.

The sales cycle for this company also relies heavily on sales qualified leads (SQLs), and they prefer if prospects book a demo rather than blindly sign up for the service.

The campaign reached over 15,000 users on just Facebook placements, with 15 demos booked at a cost of $59.88 each.