Zopto • Flash Sale

As a way to bring marketing qualified leads (MQLs) into the top of the sales funnel, this client ran a 35% off flash sale with a direct CTA to Sign Up for the platform.

Copy was tweaked mid-campaign to include the code in the ad instead of on the landing page to further drive conversions.

The campaign ran for one week with a limited budget on just Facebook placements, reaching over 800 users and bringing in just under 20 new customers at a CPA of $41.26.